STRATEGI MARKETING

Bisnis itu bukan siapa duluan yang memulai.

Dari Sekian Banyaknya METODE BISNI, tidak ada metode bisnis SALAH atau BENAR, yang ada adalah KONSEKUENSI (akibat) dari KEPUTUSAN yang kita ambil, maka dari itu kita perlu untuk Belajar & Praktek terus untuk tetap SURVIVE

Apa bedanya Marketing dan Sales?

Marketing is creating market, Sales is Fulfilling market,

Kalau kalian tidak bisa membuka market, jangan harap bisa melakukan sales (penjualan)

Karena Seorang Pembeli tidak begitu saja membeli sesuatu tanpa tau apa yang dia beli..

Ibarat seperti halnya kalian ketemu seseorang yg disukai, apa langsung diajak menikah?, tentu harus ada proses PDKT kan, seperti Taaruf..

Ada 3 tipe kondisi konsumen dalam sebuah market : Cold Market, Warm Market, Hot Market

Kalau kalian menjual produk yg belum diketahui oleh konsumen berarti anda menjual ke Cold Market, dan kalau berjualan ke seseorang yg sudah aware dengan produk anda disebut Warm Market, kemudian Hot Market artinya seorang konsumen sudah ada ketertarikan untuk membeli..

Untuk mengarahkan kondisi calon konsumen dari Cold ke Warm dan akhirnya menjadi Hot.. Ada yg namanya "Marketing Funnel" atau biasanya disebut AIDA (Awareness - Interest - Desire - Action).

Dengan AIDA, kalian bisa menyusun strategi komunikasi marketing untuk merubah kondisi calon konsumen dari yg awalnya Cold Market (tidak mengenal produk anda) berubah menjadi Warm Market (mengenal produk anda) kemudian akhirnya kita bisa hard selling apabila sudah berubah menjadi Hot Market (tertarik membeli)

Source: Indra Nopriyanto

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