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Loyalitas dan kepercayaan merupakan hal penting dalam hubungan antar manusia. Menariknya loyalitas dan kepercayaan juga berlaku pada Brand. Bagi pemasar, loyalitas merupakan faktor yang sangat penting, karena dapat mengurangi biaya pemasaran.“Retaining a loyal customer is far cheaper than trying to convert new buyers.” (Dooley, 2012).



Mas Yuswohady menyampaikan pendekatan FOMO Marketing di Even “Indonesia Spicing the World” tanggal 24 Agustus 2022 yang lalu. Trend FOMO karena adanya pengaruh bias kognitif: Scarcity Error, Social Proof dan Loss Aversion. Loss Aversion merupakan bentuk bias kognitif yang memperlihatkan manusia lebih menghindari kerugian daripada keuntungan. Orang beranggapan rugi dua kali lebih berat daripada untung.


Yang Diamanin Dari SUPPLY

1. QUANTITY

2. QUALITY

3. PRICE

4. Term of payment (TOP)/Termin  (pembayaran Berjangka Ke Supplier sesuai Akad)











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